Will Guidara & Rory Sutherland
Venue: Cadogan Hall
Date: 24/09/2026
Type: Lecture-Presentation Personal appearence
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Cadogan Hall
Event web site: https://cadoganhall…
Author, restaurateur and co-producer of Emmy award-winning series The Bear, Will Guidara, joins 5×15 for an exclusive London evening in conversation with advertising legend and behavioural scientist, Ogilvy's Rory Sutherland.
As the former co-owner of New York's Eleven Madison Park, which went from a struggling restaurant to being voted the Best Restaurant in the World under his leadership, Will Guidara followed one core principle: give people more than they expect.
By turning ordinary human moments into something unforgettable, Guidara argues, you can build better relationships and stronger connections, and in turn allow customers to connect more closely with your product.
Guidara makes the case for Unreasonable Hospitality in his million-selling book of the same name, which was featured in the Emmy-award-winning series The Bear, and whose many fans include Jimmy Fallon, Simon Sinek and Oprah.
"Any organisation would benefit from his thinking." Simon Sinek
Rory Sutherland has spent a lifetime working on the creative side of the advertising agency Ogilvy UK, providing him with the perfect environment for developing a fascination with the vagaries of human decision-making.
Together, Will Guidara and Rory Sutherland will explore how memorable and over-the-top hospitality is the key to success, in business and in life.
Join for an inspiring conversation about leadership, self-optimisation and the importance of human connection.
Praise for Unreasonable Hospitality:
Recommended age: 14+
Address:
Cadogan Hall, 5 Sloane Terrace, London, SW1X 9DQ
Phone: 020 7730 4500
Web site: https://cadoganhall.com